Emmys will move from broadcast TV to Prime Video starting in 2027
Amazon announced that the Emmy Awards ceremony, traditionally aired on major U.S. networks like ABC and NBC, will transition exclusively to streaming via its Prime Video platform beginning in 2027. This marks a significant shift as it is the first time the event has had a dedicated broadcast home after rotating among various channels for decades. The show will be available globally across over 240 countries and territories at no cost, even to non-Prime subscribers. The move reflects broader industry trends where major awards shows are shifting from traditional television to streaming platforms in response to changing viewer habits. This year’s Emmy telecast saw a nearly 10% drop in viewership compared to the previous year, though it still outperformed its all-time low of 4.3 million viewers recorded earlier this year. Similar transitions have already occurred for other major awards shows like the Oscars and Screen Actors Guild Awards, which now air on YouTube and Netflix respectively.
