SmarterSends Launches Compliant Marketing Platform for Financial Services and Sponsors DMFS New York
SmarterSends, a distributed marketing platform designed specifically for the financial services industry, enables banks, credit unions, insurers, and wealth managers to send compliant, on-brand messages from local branches without compromising corporate control. The company announced its sponsorship of the Digital Marketing for Financial Services (DMFS) conference in New York, scheduled for October 28-29 at the Hilton Midtown. The platform allows financial institutions to maintain strict compliance while giving branch-level teams creative freedom across multiple channels including email, SMS, push notifications, and two-way messaging. Corporate sets legal guardrails once, after which local teams can personalize messages within those boundaries. The system integrates with existing marketing automation platforms like Salesforce Marketing Cloud and Braze. M&T Bank is already using SmarterSends to streamline compliant communications across its organization while maintaining governance in a highly regulated environment.
Topics: compliance digital marketing financial services marketing technology