Amazon pays $120 million to stream Emmys on Prime Video starting in 2027
Amazon has reportedly secured a six-year deal worth up to $120 million with the Television Academy to stream the Emmy Awards for free on Prime Video, beginning in 2027. The ceremony will no longer air via traditional broadcast television and instead be available globally without requiring a subscription. According to Deadline, Amazon paid between $20-25 million annually for the rights. This move aligns with streaming platforms' broader strategy of acquiring high-profile live events as part of their content offerings. Netflix recently acquired the SAG Awards, while YouTube will host the Oscars in 2029. The Emmys have increasingly shifted toward streaming services; at this year’s event, Apple TV led in awards won. The Television Academy emphasized that Amazon's platform would allow for greater global reach and a stronger commitment to its mission moving forward.
Topics: Amazon Emmys Prime Video streaming rights