First Citizens Bank Launches Innovation Banking Division
First Citizens Bank has launched its new innovation banking brand as part of a rebranding effort, formerly known as Silicon Valley Bank's Technology & Healthcare Banking division. The bank is now operating under the name First Citizens Innovation Banking and also introduced First Citizens Fund Banking to better serve private equity and venture capital clients. This move builds on over 40 years of experience in supporting startups and high-growth companies across technology and healthcare sectors. The rebranding includes a new marketing campaign titled 'Where Silicon Valley Banks,' which is being promoted through digital, print, and outdoor channels in key innovation markets like San Francisco and Los Angeles. The bank plans to leverage this platform during major industry events such as Tech Weeks and Money20/20 in 2026. Frank Holding Jr., Chairman and CEO of First Citizens Bank, emphasized the long-term commitment to the innovation economy while leveraging greater scale and resources from its parent company.
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