Realtor.com Launches RealAssist AI for Agents
Realtor.com has introduced RealAssist™ AI as part of its Realtor.com®+ platform to help real estate agents streamline their workflows and improve client engagement. The new AI layer automates tasks such as setting up clients, generating tailored home searches, providing daily insights on client activity, and recommending next steps for action. These features aim to reduce manual workloads while enabling faster responses to buyer needs. The launch of RealAssist™ coincides with broader platform updates, including integration with Realtors Property Resource® (RPR), a feature that allows agents to invite groups via public links, and the ability to capture listing notes directly within the collaboration experience. These enhancements are part of an ongoing effort to expand agent adoption; Realtor.com®+ is now live in 21 markets, serving over 192,000 agents nationwide—more than 10% of U.S. real estate professionals. The platform's growth reflects increasing demand for digital tools that support collaboration and data-driven decision-making among realtors.
Topics: agent productivity AI tools real estate