Serbia and North Macedonia Strengthen Tourism and Business Ties Ahead of EXPO 2027
Serbia is deepening its tourism and business ties with North Macedonia through the 'Visit Serbia B2B Networking' event in Skopje, held on October 8, 2026. The initiative aims to foster cooperation between tourism professionals and businesses ahead of EXPO 2027 Belgrade, scheduled for May–August 2027. As part of its international outreach, Serbia is promoting new travel programs and partnerships with neighboring countries like North Macedonia. North Macedonia has confirmed participation in the expo under the pavilion theme 'All Rhythms of the Sun,' highlighting music, gastronomy, culture, nature, and tourism. Bilateral trade between the two nations reached EUR 1.5 billion in 2025, while Serbia recorded a significant increase—up by 22% year-on-year—in tourist arrivals from North Macedonia during January–July 2026. EXPO 2027 Belgrade is themed 'Play for Humanity: Sport and Music for All,' with over 140 countries already confirmed to participate. The event aims to strengthen regional cooperation, economic ties, and cultural exchange in the Western Balkans.