Starbucks Expands in Xinjiang Amid U.S.-China Tensions

Starbucks has opened two stores in Xinjiang, a region where the U.S. and other Western governments have raised concerns over human rights abuses linked to forced labor. The move comes as Starbucks' China operations are now controlled by Boyu Capital, a private-equity firm with close ties to Chinese political elites. This expansion is seen not just as a commercial decision but also as a strategic one that aligns more closely with Beijing's priorities. The U.S. House Select Committee on China criticized the move harshly, calling it 'morally bankrupt.' Meanwhile, China’s Foreign Ministry dismissed these criticisms and defended Xinjiang as stable and prosperous. Analysts suggest Boyu Capital likely calculated Washington's response but prioritized domestic commercial opportunities over geopolitical risks. Starbucks faces growing pressure in a competitive Chinese market where local rivals are gaining ground on price and speed. The company has pledged continued investment, signaling confidence despite the controversy.

By Anniek Bao · CNBC ·

Starbucks Expands in Xinjiang Amid U.S.-China Tensions

Tickers: $SBUX

Topics: Human rights concerns Private equity Starbucks U.S.-China relations Xinjiang

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