Nvidia Increases Price of Shield TV Pro Due to Component Costs
Nvidia has raised the price of its Shield TV Pro streaming box by $100, from $199.99 to $299.99, due to ongoing global memory shortages and increased component costs. The device, which launched in 2019 with a Tegra X1+ processor, is now the only model available after Nvidia discontinued production of its cheaper Shield TV variant priced at $149.99. The price hike reflects broader industry challenges caused by high demand for memory components and semiconductors driven largely by surges in GPU and AI chip sales across tech sectors. While this may impact consumer interest, the move is unlikely to significantly affect Nvidia’s overall market position as it continues leading in artificial intelligence innovation.
Tickers: $NVDA
Topics: memory shortage Nvidia RAMpocalypse Shield TV Pro streaming devices