OpenAI introduces visual ads alongside image generation in ChatGPT
OpenAI is expanding its advertising capabilities by introducing visual display ads that will appear next to images generated via ChatGPT. These new ad formats are set to launch later this month, initially available only in the U.S., and feature products from a test group of advertisers. The company emphasizes these ads won’t influence AI-generated responses and will be clearly labeled. This move is part of OpenAI’s broader strategy to attract online advertisers by leveraging visual storytelling for ChatGPT's 1.2 billion weekly users, once the rollout goes global. To support this initiative, OpenAI has expanded its ad measurement tools and partnered with several companies like AppsFlyer, Triple Whale, Adjust, DoubleVerify (DV), Integral Ad Science (IAS), and others to enhance targeting capabilities and brand suitability evaluation. The introduction of visual ads follows earlier advertising efforts aimed at supporting free and low-cost subscription tiers. While the new format could disrupt user experience for casual users, it may also encourage them to upgrade to paid plans to avoid ads.
Topics: ads artificial intelligence ChatGPT OpenAI user experience