Carlsberg Expands Partnership with PepsiCo into New Markets
Carlsberg A/S has agreed to acquire two PepsiCo bottling businesses in Georgia and Armenia from Revery. The financial terms of the deal, which involves Iberia Refreshments in Georgia and JI Pepsi Cola Bottler in Armenia, were not disclosed. Upon completion, Carlsberg will expand its presence through this partnership with PepsiCo into these new markets. This acquisition is part of a broader strategy to strengthen distribution networks by leveraging existing infrastructure and partnerships. The move could enhance market access for both companies' beverage portfolios in the region, potentially increasing operational efficiency and brand visibility.
Topics: acquisition bottling businesses PepsiCo