Robinhood to Launch Weekend Stock Trading, Aiming for Revenue Growth
Robinhood Markets (NASDAQ: HOOD) announced plans to allow customers to trade a curated list of U.S. stocks and ETFs on weekends starting early next year, pending regulatory approval. This expansion would make its 24 Hour Market available all week long—168 hours per week—which is currently limited during the weekend. The move aims to increase trading activity by filling the gap when traditional stock markets are closed. Robinhood's equities revenue has been growing steadily but remains a small portion of total income, contributing just 10% in Q2 despite nearly doubling year-over-year from $82 million to $129 million. While weekend trading could theoretically boost equity-based revenue by up to 40%, the actual impact is expected to be more modest due to limited stock offerings and potential shifts rather than increases in trade volume. The company also introduced new products like perpetual futures for crypto with low fees, aiming to attract users while supporting a declining crypto segment. These initiatives reflect Robinhood's strategy of prioritizing customer acquisition over immediate revenue maximization.
Tickers: $HOOD
Topics: 24-hour trading equities revenue payment for order flow Robinhood