Rivian Sets New Sales Record in Q3 with Launch of R2 SUV
Rivian delivered a record number of electric vehicles during the third quarter, delivering 19,248 units — up about 45% compared to last year. The company attributes this growth largely to its new and more affordable R2 SUV, which launched in June as Rivian's first mass-market vehicle starting just under $60,000. Rivian aims to sell between 20,000 to 25,000 units of the R2 by year-end, positioning it among the fastest-selling EVs in U.S. history — second only to Tesla’s Model Y. The company also plans to introduce even more affordable models starting around $45,000. If successful, Rivian could sell between 65,000 and 70,000 vehicles this year, marking a significant increase from its previous annual sales of about 50,000 units. To support production growth, Rivian is expanding both its existing Normal, Illinois factory and building a new facility near Atlanta with the potential to produce up to 300,000 vehicles annually. The company also signed an agreement with Uber for robotaxi versions of the R2 SUV, signaling continued investment in autonomous technology despite ongoing financial losses.
Topics: Electric Vehicles EV Sales Growth Production Expansion R2 SUV Launch