Ford Maintains Third Place in U.S. Auto Sales Amid Narrow Competition with Hyundai
In Q3, Ford Motor retained its third position in U.S. auto sales by a narrow margin over Hyundai, despite reporting a year-over-year decline of 6.6% to sell 507,395 light-duty vehicles. This figure excludes heavy-duty trucks and came as analysts had expected Hyundai to surpass Ford for the first time. Hyundai, including its brands Kia and Genesis, reported an increase in sales by 5.4%, reaching 506,200 units during the quarter. Analysts from Cox Automotive previously predicted a shift in market position but were surprised by both companies' performance. Hyundai has been gaining traction in the U.S., while Ford faces production challenges with its F-Series trucks due to supplier fires last year. The competition highlights shifting dynamics within the automotive sector, as traditional leaders like Ford face growing pressure from rising competitors such as Hyundai.
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