OpenAI Launches Virtual Try-On Features for ChatGPT
OpenAI has introduced two new shopping features in its AI assistant, ChatGPT: a virtual try-on tool and a Favorites function. The virtual try-on feature allows users to upload photos of themselves or items they see online to visualize how clothing and accessories might look on them. This functionality is powered by the newly launched ChatGPT Images 2.5 model, which offers improved image quality and faster generation times. The second update enables users to save products in a Library for later reference. These features aim to enhance user experience while shopping online but come after previous attempts like an instant checkout feature failed to gain traction. OpenAI's new tools also compete with existing platforms such as Google, which already offers virtual try-on capabilities and dominates fashion inspiration discovery. The launch reflects broader efforts by AI assistants to integrate into consumer use cases around e-commerce. However, whether ChatGPT will become a primary tool for shopping or fashion discovery remains uncertain.
Topics: AI ChatGPT updates shopping technology virtual try-on