Morgan Stanley Adjusts Apple's Revenue Estimates Amid Fall Launch Optimism
Morgan Stanley has raised its revenue estimates for Apple (AAPL) following the company’s fall product launch and roadmap. The firm cited stronger iPhone production, potential upside in Mac sales, and higher Services pricing as key drivers of optimism. Despite these positive factors, Morgan Stanley noted that lower-than-expected average selling prices for iPhones and rising memory costs are dampening some momentum. These cost pressures could offset part of the anticipated revenue growth from Apple’s product lineup. The analysis highlights a mixed outlook where strong demand is tempered by pricing challenges and component inflation.
Topics: Apple iPhone revenue Mac sales Morgan Stanley Services pricing