Veridian Credit Union Ranks No. 1 in U.S. for Member Value
Veridian Credit Union has been ranked first among all U.S. credit unions by Callahan & Associates' Return of the Member Index, a national evaluation that measures how effectively credit unions deliver value to their members using regulatory call report data. The ranking is based on performance in three areas: value for savers, value for borrowers, and member service usage. Veridian has consistently ranked within the top 1% since at least Q4 of 2022 and previously held the No. 1 position from late 2017 to mid-2019 in a seven-quarter streak. As Iowa’s only credit union to achieve this ranking in recent years, Veridian is recognized for its member-focused approach as a cooperative financial institution. Founded in 1934 and operating across three states with over 32 branches, the credit union emphasizes competitive rates, innovative products, and personalized guidance to support members' financial goals. Callahan & Associates provides data analytics services specifically tailored to help credit unions benchmark their performance against peers.
Topics: awards member_value performance_ranking