Bertram Capital Sells Tactacam to GTCR in First Exit from Fund V
Bertram Capital has completed the sale of Tactacam, a pioneer in cellular-connected camera technology for outdoor and security markets, to private equity firm GTCR. This marks Bertram's first exit from its flagship fund, Bertram Capital Fund V (2023 vintage). While terms were not disclosed, the transaction highlights Tactacam’s strong growth trajectory under Bertram's ownership, including consistent revenue increases, expanding market share, and a scalable business model. Tactacam operates two main product lines: REVEAL for outdoor trail cameras and Defend for property security. The company serves over one million subscribers through its proprietary subscription platform. Bertram praised the Tactacam team’s execution of their growth strategy and credited internal data science support from Bertram Labs as a key factor in the investment decision. GTCR, known for its focus on market-leading companies across various sectors including technology and consumer services, is expected to continue supporting Tactacam's expansion. J.P. Morgan advised Bertram during the sale process, while Latham & Watkins and Ashurst Perkins Coie provided legal counsel.
Topics: acquisition outdoor products private equity technology