Arity and Experian Launch New Auto Insurance Quote Experience Using Driving Behavior Data
Arity, a subsidiary of The Allstate Corporation, has partnered with Experian to simplify the use of driving behavior data during auto insurance quote processes. This new experience allows eligible consumers to access an Arity Driving Report through Experian and choose whether to share their data while shopping for coverage. Early adoption by carriers indicates strong demand for a streamlined approach that connects insurers with active shoppers who are interested in using this information. The initiative is part of the broader partnership between Arity and Experian, announced earlier in 2026. By integrating driving behavior insights during quote generation—rather than after policy purchase—the solution aims to improve underwriting accuracy while giving consumers greater transparency over their data usage. The system allows carriers to request an Arity IQ score or specific attributes for use within quoting and pricing processes. Arity reports that its existing deployments have led to double-digit improvements in bind rates, with some channels seeing results near 25%. This new offering is expected to expand access during the broader consumer launch later this year.
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