Small Business Owners Maintain Optimism Despite Rising Costs
According to the KeyBank 2026 Small Business Survey, small business owners are absorbing rising costs by cutting their own income rather than passing them on to customers. One-third of surveyed owners have reduced personal earnings to offset inflationary pressures, yet optimism remains strong with 88% still motivated by the original dream that started their businesses. Despite ongoing economic challenges, most small business owners reported tangible accomplishments in the past year, such as maintaining stable pricing and improving operational efficiency. While inflation continues to be a top concern for over half of respondents, cash flow has improved compared to previous years with more owners strengthening reserves or paying down debt. The survey also highlights how success is defined beyond financial metrics—many emphasize independence, legacy-building, and providing good jobs. KeyBank's COO emphasized the resilience of small business owners in navigating uncertainty while contributing positively to communities and economies.
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