Synchrony and Oxford Economics Study Reveals Trust as Key to Consumer Adoption of AI Shopping
A new study by Synchrony (NYSE: SYF) and Oxford Economics highlights that trust is a critical factor in consumer adoption of artificial intelligence for shopping. The research shows consumers are more likely to use AI agents when they have clear protections, transparency about data usage, and control over the process. The findings indicate that security and transparency rank higher than time-saving benefits: 82% prioritize keeping their data secure, while 77% value knowing how it is used. Fraud protection significantly influences adoption—67% of consumers would use AI more if fraud prevention was included. The study also reveals a clear preference for using AI in low-risk purchases under $50 but significant hesitation when dealing with high-value items like those over $5,000. As agentic commerce grows, companies must build trust through visible protections and controls to encourage broader adoption of AI shopping tools.
Tickers: $SYF
Topics: agentic commerce AI consumer trust data security e-commerce