Google Launches Fitbit Air in India with Premium Pricing
Google launched the screen-less Fitbit Air fitness tracker in India on October 2, priced at ₹13,999 (about $146), significantly higher than its U.S. price of $99. The device offers advanced health tracking features such as heart rate monitoring and sleep analysis but lacks a display to reduce distractions. Google is marketing it through the Google Store and major retailers like Flipkart. Despite growing interest in screen-less wearables, India currently accounts for only 5% of this market globally. Analysts suggest that Fitbit Air's high price may limit its appeal among Indian consumers compared to more affordable alternatives from local startups such as Noise and Urban. The company is offering a three-month free Google Health premium membership with the purchase. The launch reflects broader trends in health tech, where screen-less devices are gaining traction despite declining shipments of traditional wristbands.
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Topics: fitbit Gadgets Google Hardware health tracking India