HighLevel Appoints Sterling Auty as Chief Financial Officer
HighLevel, an AI operating system for small and medium businesses (SMBs), has appointed Sterling Auty as its new Chief Financial Officer. With over three decades of experience in technology and financial services—spanning equity research, capital markets, and investment banking—Auty joins HighLevel from Barclays, where he was Vice Chairman focused on the software sector. His appointment is part of a broader strategy to scale operations globally following recent expansions such as the opening of HQ West (Customer Center) in Dallas and HQ East (AI Center of Excellence) in Dubai. The founders emphasized Auty's deep understanding of both technology companies and organizational culture, which they believe will help HighLevel continue its rapid organic growth while supporting SMBs with accessible AI tools. Auty previously spent 25 years at J.P. Morgan as Managing Director of Equity Research focused on software before moving to SVB Securities and later Barclays. In his new role, he will lead the global finance organization and support strategic expansion across HighLevel's platform ecosystem.
Topics: global_expansion leadership scaling