IGT Unveils New Brand Identity at G2E
International Game Technology (IGT) announced the launch of its new brand identity during the Global Gaming Expo in Las Vegas. The rebranding reflects IGT's transformation and commitment to delivering player-centric experiences while supporting operators with integrated solutions, popular games, and proven expertise. The updated brand emphasizes fluidity, ease of use, and magnetism through a bold visual design that moves away from traditional corporate aesthetics. CEO Hector Fernandez highlighted the company’s focus on creating seamless ecosystems for players across land-based casinos and online platforms using FinTech innovations and compelling content. The new identity will be showcased at IGT's booth during G2E. IGT, formed by merging International Game Technology PLC with Everi Holdings Inc., offers a wide range of gaming machines, iGaming solutions, sports betting, cash access systems, loyalty programs, and more across global markets.
Tickers: $EVRI