HUB International Launches New Brand Reflecting a Decade of Growth
Hub International Holdings (HUB) has unveiled an updated brand to reflect its growth over the past decade, including more than 600 acquisitions and expanded services across risk management, insurance, employee benefits, retirement planning, and wealth management. The new branding includes a refreshed value proposition — 'Moving you forward with clarity and confidence' — emphasizing HUB's omnichannel capabilities and client-first approach. The rebranding effort was led by Chief Marketing Officer Ellina Shinnick through extensive research involving clients, employees, partners, and macroeconomic trends. The new brand signature, 'For every ambition.™', is central to the campaign and aims to reinforce HUB's commitment to supporting its stakeholders' goals with expertise and technology. The updated website (HUBInternational.com) offers a more intuitive user experience for clients seeking access to HUB’s full range of services. The company also introduced five core values — Adaptability, Creativity, Collaboration, Accountability, and Empathy — reflecting the culture it aims to foster among its 21,000+ professionals.
