Halloween Spending Expected to Rise Slightly Amid Affordability Concerns
The National Retail Federation predicts U.S. Halloween spending will reach $13.5 billion in the current year, reflecting a modest increase of 3.1% compared to last year's record high of $13.1 billion. Approximately 74% of consumers plan to participate in Halloween celebrations this year, but average per-person spending is expected to remain stable at around $115.14. Despite the slight overall growth, there are concerns about affordability influencing consumer behavior. While more people intend to celebrate than before, the lack of significant increase in individual spending suggests that consumers may be tightening their budgets due to economic pressures.
Topics: Halloween spending National Retail Federation forecast