Guillermo Ochoa leads BC.Game's campaign highlighting its commitment to a regulated Mexican market
BC.GAME, an online gaming and cryptocurrency platform operating in Mexico under the domain BCGAME.mx, has launched a new brand campaign featuring football legend Guillermo 'Memo' Ochoa. The video highlights Ochoa’s personal due diligence before partnering with BC.Game, emphasizing its legal compliance through SEGOB licensing, local payment systems like OXXO and SPEI bank transfers, and fast withdrawal times for Mexican players. The campaign underscores the company's broader strategy to position Mexico as a key regulated market in Latin America. Erick Sapien, director of BC.GAME in Mexico, noted that regulatory compliance is central to sustainable expansion and player trust. The partnership with Ochoa aims to leverage his cultural influence to create personalized football-themed experiences for local fans. BC.Game also stressed the importance of transparency and responsible gaming as part of its commitment to Mexican users.
Topics: brand partnership cryptocurrency platform Mexico operations