Meta Stock Surges Over 30% in September, On Track for Its Largest Monthly Rise Since 2013
Shares of Meta Platforms (META) have risen approximately 30% so far this month as of late September, reaching around $750 and nearing the record close set in August 2025. The surge has been largely driven by the launch of Muse, a new AI agent capable of booking travel, filling out forms, and sending emails for users. Historically, Meta's stock has gained at least 20% in nine different months since its IPO in 2012, with shares rising every year after those gains. The median one-year gain following these strong monthly performances was around 68%. However, past rallies were often tied to tangible business developments such as mobile ad growth or cost-cutting measures. This month's rally is different; it occurred between earnings reports and appears driven by early user adoption of Muse rather than immediate revenue impact. While the AI agent has seen over 2.5 million downloads in its first two weeks, Meta expects to monetize it gradually through small transaction fees rather than directly boosting ad revenue, which accounts for nearly all current income.
Tickers: $META
Topics: AI agent launch historical stock trends Meta Platforms S&P 500 performance