27-Year-Old's Social Running Club Generates $640K Annually as Side Hustle
Owen Akhibi Herrera, a 27-year-old based in New York City and currently working at AI robotics lab Grounded Superintelligence, founded the social fitness group Peak and Pace in July 2024. Initially created to build community after moving from London, it has grown into a profitable side hustle generating over $640,000 in revenue by 2025 through ticket sales for events like runs and parties. Despite challenges such as logistical issues during an event on Governor's Island where ferry breakdowns threatened the operation, Akhibi managed to salvage it. The club operates with a 15% profit margin, which he reinvests rather than taking additional salary. Run clubs have seen significant growth globally in 2024, particularly appealing to Gen Z individuals seeking social connections. Akhibi leverages daily social media posts for promotion and has expanded events beyond running into hiking and ski trips. The business model includes free runs but charges $15–$25 per ticket for larger-scale parties featuring DJs and food vendors.
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Topics: event planning fitness business side hustle startups