Meta Promotes Muse AI App with Strong Early Adoption
Muse, Meta's new AI app, has seen rapid adoption since its launch on September 8, surpassing 3.4 million downloads by the end of the week and reaching top rankings in both U.S. app stores. The surge is attributed to strong early reviews and a major promotional push at Meta’s Connect developer conference, where several upcoming features were announced, including video chat with an AI avatar and smart glasses integration. Market intelligence firms report varying download figures: Sensor Tower estimates 3.4 million downloads as of Thursday, Apptopia reports 4.3 million total installs (2.6 million on iOS), while Appfigures puts the number at around 2.3 million. Muse’s daily active users increased by 27% following Meta Connect and has maintained top rankings since September 18. Meta is leveraging its social media platforms to promote Muse, similar to how it marketed Threads earlier this year but with a focus on showcasing AI capabilities tailored to user needs.
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Topics: AI Meta (Facebook) Mobile Apps Muse App