SoftBank Begins Selling Meta's Ray-Ban Gen 3 Smart Glasses in Japan
SoftBank Corp (SFTBY) will start selling the latest AI-powered smart glasses, Ray-Ban Meta (Gen 3), developed by Meta Platforms Inc. (META), beginning September 25 in Japan. This launch aligns with the product's global release and marks an expansion of SoftBank’s partnership with Meta to include a broader range of offerings. In addition to Gen 3 glasses, SoftBank will also introduce 'Meta Glasses by LISA,' further diversifying its smart wearable portfolio. The collaboration underscores growing consumer interest in AI-integrated wearables and reflects strategic efforts by both companies to expand their presence in the Japanese market through retail partnerships.
Topics: AI-powered smart glasses Meta Ray-Ban Meta Glasses SoftBank Corp.