Microsoft Discontinues 'Copilot Plus PC' Branding
Microsoft has decided to discontinue its 'Copilot Plus PC' branding, a term previously used to identify PCs with sufficient AI capabilities. Despite the new Surface Pro and Surface Laptop models meeting technical requirements for Copilot Plus PCs, Microsoft is no longer using that label. Qualcomm's Kedar Kondap also indicated that future devices offering similar features may not use this brand name either. The shift comes as industry experts anticipated most modern PCs would soon include basic AI hardware, diminishing the relevance of a specific branding around it. The Copilot Plus PC initiative faced criticism for its flagship feature 'Recall' and persistent user annoyance from AI upsells. Microsoft is now expected to focus on new AI advancements with Nvidia chips in upcoming devices. On October 7th, Microsoft will host an event discussing the future of local AI in Windows, likely introducing a replacement branding strategy.
Topics: AI hardware branding change Copilot Plus PC Microsoft