S&T Bank Wins ABA Marketing Excellence Award for NFL Draft Campaign
S&T Bank received the American Bankers Association's (ABA) Marketing Excellence Award in the brand awareness category for its 'Draft Headquarters' campaign during Pittsburgh’s NFL Draft week. The three-day event aimed to boost S&T Bank's visibility and community engagement across Western Pennsylvania through customer interaction, media partnerships, and outreach efforts. The initiative included a $50,000 donation to Pennsylvania Wounded Warriors, Inc., funded by proceeds from draft-themed events in partnership with iHeartRadio. Executives highlighted the campaign’s success in aligning with S&T Bank's community-focused mission while leveraging Pittsburgh’s cultural connection to football for brand exposure. The ABA Marketing Excellence Awards recognize top marketing efforts across U.S. banks, judged on strategy, creativity, and impact.
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Topics: brand awareness community engagement marketing campaign