Meta Launches AI Tools for Mobile Game Development on Horizon Platform
Meta has announced two new tools, Horizon Create (a mobile app) and Horizon Studio (a browser-based tool), that allow users to build games using AI prompts. These apps are part of Meta's effort to revitalize its struggling social platform, Horizon. The company plans to integrate these AI-generated games into Facebook and Instagram feeds, enabling direct gameplay without downloads or redirections. Meta aims for engaging and culturally relevant content to gain more visibility on its platforms. This move comes as competitors like Roblox also push into AI-powered game development. While Meta's VR-based Horizon has struggled with user adoption—reportedly reaching only 300,000 monthly users in early 2022—the company is shifting focus toward mobile and AI integration to boost engagement. The new tools promise features like progression systems, multiplayer support, art direction, and difficulty balancing. However, skepticism remains about whether AI-generated games can match the depth of handcrafted experiences.
Topics: AI game development tools Horizon platform Meta mobile gaming