Mike’s Red Tacos Expands Birria Concept Nationally
Mike's Red Tacos, founded by Mike Touma with the help of CEO Andrew Feghali, has rapidly grown from a small food truck concept into a national franchise opportunity. The brand focuses on birria tacos—a traditional Mexican dish gaining popularity in the U.S.—and has already secured around 350 franchise commitments with more in the pipeline. What began as an idea to sell birria tacos at retail events evolved into a full restaurant model that quickly gained traction, earning recognition from Yelp and proving its appeal beyond local food trends. Feghali's background in franchising helped scale the business efficiently through his investment group Four Wall Partners. His transition from board member to CEO was driven by personal responsibility toward stakeholders who had invested their careers and capital into the brand. The company’s growth strategy mirrors that of Dave's Hot Chicken, which popularized Nashville hot chicken on a national level. The success of Mike's Red Tacos highlights growing consumer interest in regional Mexican cuisine and fast-casual dining options with strong cultural appeal.
