Second LA CorpGov Forum Discusses Best Practices in Sports Investing
The second Los Angeles Corporate Governance Forum was held on September 18, 2026 at The Huntington Library. Hosted by CorpGov, the event brought together financial professionals to discuss best practices and trends in sports investing. Panelists highlighted how sports have evolved into a major asset class with rising franchise valuations and increased private equity involvement across media rights, ticketing, data analytics, athlete services, and more. The discussion emphasized that investment in sports is not solely about financial returns but also includes strategic objectives such as brand building and relationship development. Due diligence was identified as crucial due to the complexities of minority ownership and governance risks. Additionally, speakers noted how sports franchises are increasingly integrated into broader commercial ecosystems involving real estate, entertainment, sponsorships, gambling, and community initiatives. The forum also addressed the growing commercialization of college athletics, with universities investing in facilities and leveraging new revenue streams like Name, Image, and Likeness (NIL) rights. The event featured notable speakers from firms such as J.P. Morgan Private Bank, Eversheds-Sutherland, Strategy Asset Managers, and others.
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Topics: due diligence franchise valuations investing private equity sports