Puma Announces New European Leadership Appointments Amid Ongoing Executive Changes
German athletic brand Puma has announced two new appointments to its European leadership team as part of ongoing executive changes. Fokko de Rooij, a former Nike executive with over 21 years at the company and recent experience in advisory roles, will become managing director for Europe starting October 1. He replaces Javier Ortega, who left this month. Daniel Pustina has also been promoted to managing director of Cluster Central, overseeing key European markets including Germany, Austria, Switzerland, Benelux, Eastern Europe, and Ukraine. Arthur Hoeld, CEO at Puma, is temporarily handling the duties of chief commercial officer while a successor is sought. De Rooij's appointment follows his success in revitalizing Nike’s wholesale business through strategic changes during his tenure there. Pustina brings experience from roles across Oceania, Under Armour, and Adidas before joining Puma. The leadership structure for Europe remains partially unchanged with Christophe Cance (South) and Lucynda Davies (North) retaining their positions but now reporting to de Rooij.
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Topics: Leadership Changes Nike Puma