Amazon Blocks Meta's AI Shopping Agent While Shopify Partners With It
On Sunday night, Amazon began blocking Meta Platforms' new personal AI agent, Muse, from shopping on its site due to concerns over unauthorized access and data handling. In contrast, Shopify announced a partnership with Muse just one day later, enabling agentic checkout via Shop Pay across all Shopify stores. Shopify's shares rose sharply following the announcement—up about 15% in two days—as investors reacted positively to the potential for increased transaction volume through AI-driven purchases. The company collects payment processing fees on each order made by Muse just as it does with human shoppers, and Shop Pay GMV grew significantly last quarter. Meta claims that Muse doesn't access user passwords or payment methods but has already gained popularity quickly after its launch in late August.
Topics: Amazon E-commerce AI agents Meta Platforms (Muse) Shopify