Mondelēz Launches Toblerone Truffles with Biscoff in the U.S.
Mondelēz International is expanding its successful Biscoff partnership into the U.S. market for the first time by launching Toblerone truffles, available exclusively at Costco stores. The product marks a strategic move to introduce both brands—Biscoff and Toblerone—to one of Mondelēz's largest markets while leveraging their popularity in travel retail and European success. The Biscoff platform was launched in 2024 after Mondelēz partnered with Lotus Bakeries, the owner of Biscoff. The collaboration has already led to successful chocolate bar launches in Europe and Canada, generating over $300 million annually. With strong repeat purchase rates between 30% and 40%, there is optimism that revenue could eventually reach $1 billion. Mondelēz aims to become the No. 1 player in global chocolate by 2030, with Toblerone playing a key role alongside Biscoff innovations. The company has also announced plans for new product launches and market expansions, including adding Biscoff bits to Lacta chocolates in Brazil next year.
Topics: consumer_products food_and_beverage