Disney+ and Hulu Raise Prices, Continuing Streaming Industry Trend
Disney has increased the prices for its Disney+ and Hulu streaming services as part of a broader industry trend. The ad-free bundle now costs $21.99 per month from $19.99 previously, while standalone plans have also risen to $21.49 each. Ad-supported versions are priced at $12.49 monthly. These changes follow similar price hikes by competitors like Netflix and Peacock earlier this year. Disney’s streaming revenue has grown significantly in recent quarters, with a 11% increase reported for Q3 2026 to $5.5 billion, driven partly by previous pricing adjustments and subscriber growth. The company is also exploring new strategies beyond price increases, including the potential introduction of a free tier on Disney+. In addition to pricing changes, Disney has introduced features like “Playlists” for content discovery and hired Karandeep Anand as its first chief technology officer.
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Topics: Disney+ Hulu Media Companies Streaming Subscription Pricing