YouTube Extends Coachella Broadcast Deal Through 2030
YouTube has extended its broadcasting agreement with concert promoter Goldenvoice to stream both weekends of the Coachella music festival through 2030. The deal, which will reach a total duration of 15 years by April 2027, was renewed despite competing bids from companies like Netflix and Amazon. YouTube Music executive Lyor Cohen announced the extension alongside other AI-related news. The partnership is expected to expand with additional content such as pre-event programming, mini-documentaries, and artist-focused videos between sets. This move reinforces YouTube’s position in live event streaming while offering enhanced viewer engagement through exclusive festival coverage.
Topics: Coachella Goldenvoice Music Streaming YouTube