Meta Platforms Launches National TV Ad for AI App 'Muse', Signaling Business Model Shift
Meta Platforms (NASDAQ: META) has launched a national television ad campaign promoting its new AI app, Muse. The commercial showcases the app performing tasks like scheduling events and ordering school supplies automatically. While some critics have compared it to Amazon's Alexa, Meta sees this as part of a broader strategy to move beyond its reliance on online advertising revenue. Meta Platforms generates over 97% of its income from ads, with $59.3 billion in ad revenues reported for the second quarter—a year-over-year increase of 27.5%. The company is seeking diversification through Muse, which has already outperformed ChatGPT in early download numbers and could eventually monetize via subscription upgrades or e-commerce commissions. Muse represents a shift toward AI-driven automation rather than just information retrieval. CEO Mark Zuckerberg envisions the app as an intermediary for transactions, potentially generating revenue over time similar to Amazon's cloud services.
Topics: advertising business model diversification Meta Platforms Muse app