Pirelli Approves $1.14 Billion Investment to Expand U.S. Tire Plant
Pirelli has approved a €1 billion ($1.14 billion) investment plan over several years to expand its tire manufacturing facility in Rome, Georgia, USA. The project will be implemented in two phases starting from 2027 and aims to increase the plant's annual output capacity to six million car tires by 2033. This expansion includes integrating Cyber Tyre technology and is expected to create around 1,000 new jobs. The investment supports Pirelli’s strategy for growth in high-value tire segments within the U.S., which accounts for about 40% of global volumes. The first phase will focus on robotized manufacturing using advanced modular systems, while the second phase involves building a fully automated facility to produce premium tires. The plan has also secured approval from the US Bureau of Industry and Security for selling Cyber Tyre technology in the U.S. The decision was passed by majority vote despite opposition from three Sinochem-nominated board members. Pirelli emphasized that this expansion will not affect its 2026 financial targets, with capital expenditures expected to remain consistent as a percentage of revenue over the next several years.
Topics: automotive cyber tyre technology expansion manufacturing