Enrique Murillo Appointed General Manager of González Byass
González Byass has appointed Enrique Murillo as its new general manager, succeeding César Sánchez Moral. Murillo brings over a decade of experience with the company and will assume leadership on November 15 after completing strategic initiatives launched in 2023. Murillo joined González Byass in 2011 as finance director and has held several key roles, including CEO of Pedro Domecq Mexico and deputy general manager. His recent positions include managing the Americas Division and serving as international business director before his latest promotion. The company is undergoing a transformation process to adapt to market conditions, which includes restructuring efforts such as job cuts in its domestic operations and relocating its main holding entity back to Spain from Luxembourg.
Topics: executive appointment leadership change strategic plan