Hyper Energy Bar Appoints Rebecca Speck as CMO
Hyper Energy Bar, a fast-growing drive-thru beverage brand based in the Midwest, has appointed Rebecca Speck as its Chief Marketing Officer. In her new role, Speck will lead Hyper's marketing and brand strategy during an expansion phase that saw store numbers more than double over the past year. Rebecca brings extensive experience from her previous position at Scooter’s Coffee, where she served as Vice President of Strategy & Insights. She is tasked with scaling the Hyper brand while maintaining its core identity and community presence. CEO Chris Whalen emphasized the importance of balancing growth with authenticity in building a recognizable national brand. Speck expressed enthusiasm for joining Hyper during what she described as an energetic period, highlighting opportunities to expand awareness and strengthen customer engagement across new markets.
Topics: Brand Growth Leadership Marketing Strategy