Savvy Wealth Launches Digital Custodial Platform Targeting RIAs
Savvy Wealth has launched the Savvy Custodial Platform, a digital solution designed to streamline client onboarding and asset transfers for registered investment advisors (RIAs). The platform aims to reduce delays associated with traditional custodial processes by offering an integrated technology experience. While not acting as a legal custodian itself, it partners with Fidelity's National Financial Services LLC for clearing and custody functions. The new system includes digital onboarding, white-label branding options, CRM integration, billing, trading, and reporting in one connected platform. It was developed based on advisor feedback to address common pain points. Advisors already registered with Savvy have access to the custodial features, which are now being extended to a broader market. This move comes amid increased competition among wealth management platforms, following recent announcements from State Street Wealth Services and Vanguard's acquisition of Altruist.
Topics: custodial platform digital onboarding RIA Wealth Management