Instacart Expands Grocery Delivery Services Through Partnerships with Gopuff and Airbnb
Instacart has expanded its grocery delivery services by partnering with instant commerce company Gopuff, allowing users to purchase groceries and everyday items directly from the platform. Deliveries will be handled through Gopuff's micro-fulfilment centres in as little as 15 minutes. The partnership also includes advertising integration via Instacart’s Carrot Ads retail media platform, enabling over 9,000 brand advertisers to reach Gopuff and BevMo! shoppers. In a separate move, Instacart has broadened its grocery delivery collaboration with Airbnb across the entire US, allowing guests to place orders directly through the Airbnb app without re-entering their address or setting up new accounts. The service is now available nationwide after being trialled in 25 cities and will soon expand to Canada. Orders of $10 or more are eligible for free delivery. Both partnerships aim to enhance convenience, scale brand reach, and streamline the shopping experience across retail and travel platforms.
Topics: Airbnb Gopuff Grocery Delivery Instacart Partnership