Celsius Insiders Purchase $1.8 Million in Stock Near Multi-Year Lows
Three Celsius Holdings (CELH) insiders made significant stock purchases totaling approximately $1.8 million between September 10 and 15, 2026, at prices near the company's multi-year lows. CEO John Fieldly led the buying spree with a purchase of 18,000 shares at an average price of $27.44, followed by other key insiders who also bought stock around similar levels despite ongoing legal and financial challenges facing the company. Celsius is currently trading near its 52-week low after falling over 51% in a year due to declining sales from its flagship brand and unresolved legal issues involving Alani Nu. The insider purchases come amid a securities class action lawsuit related to marketing practices, as well as concerns about gross margins that remain below those of larger beverage peers like Monster Beverage (MNST) and Keurig Dr Pepper (KDP). Despite these challenges, insiders are signaling confidence in the company's future value.
Topics: Celsius Holdings insider buying legal issues stock price decline