Omnicom Media Reports $3.3 Billion in New Billings for First Half of 2026
Omnicom Media, a division of Omnicom (NYSE:OMC), reported securing $3.3 billion in new billings during the first half of 2026 according to COMvergence data. The group outperformed other global media management firms and recorded total new business valued at $3.15 billion after accounting for account losses. PHD, Hearts United, and OMD were among Omnicom's top-performing agencies globally. Omnicom secured major accounts across industries including Adidas, IBM, Royal Caribbean International, and others in markets such as the U.S., Europe, China, India, Mexico, and Australia. The company also retained key clients like Uber, Delta Air Lines, Dyson, and Alibaba during this period. CEO Florian Adamski attributed these results to improved integration of media operations with data and technology following Omnicom's acquisition of IPG. The reported billings reflect advertising business secured or retained rather than revenue recognized by the company.
Topics: advertising billings media_agencies