Google Fined Over €400 Million by Irish Regulator for Location Data GDPR Violations
Ireland's Data Protection Commission (DPC) has fined Google more than €400 million, or approximately £345 million, over breaches of the EU’s General Data Protection Regulation (GDPR). The penalty stems from an investigation into how Google processed users' location data for targeted advertising and user profiling. The DPC found that between May 2018 and February 2020, Google Ireland failed to ensure transparency in its handling of features such as 'web and app activity,' 'location history,' and 'location accuracy.' The regulator concluded users were not adequately informed about how their location data was being used. In addition to the fine, Google has been given six months to bring its practices into compliance with GDPR requirements. This is one of Ireland’s largest fines under GDPR since it came into effect in 2018 and highlights growing regulatory scrutiny over tech companies' use of personal information for advertising purposes.
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Topics: fines GDPR location_data privacy