DraftKings Reports Strong NFL Season Start and Prediction Market Growth
DraftKings reported a strong start to the NFL season, with its sportsbook handle increasing by 15% year over year. The company reaffirmed its target of achieving approximately $1 billion in adjusted EBITDA for 2026 while noting that prediction markets are growing rapidly. Prediction market trading volume has surged nearly 2.5 times compared to July levels, with more than one million customers participating and DraftKings claiming a near double-digit share of the sports prediction-market activity. The company is also regaining iGaming market share in select states and plans to increase marketing efforts for its prediction markets. DraftKings CEO Jason Robins highlighted strong engagement across core business segments, with NFL-related prediction markets offering three times as many betting options compared to competitors. He expects the 2027 outlook to show significant growth and noted that customer acquisition in non-sports-betting states is proving efficient.
Tickers: $DKNG
Topics: EBITDA guidance iGaming prediction markets sportsbook